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Bottle Neckers

Bottle neckers from Boxify Now hang a message exactly where a shopper looks first: on the neck of the bottle. Use them for recipes, coupons, awards, new flavors and seasonal offers, die-cut to fit your bottle in sturdy cardstock. Order custom printed bottle neckers wholesale with your logo in CMYK or PMS, with gloss, matte, foil or spot UV finishes, optional tear-off coupons and free design support. Buy bottle neckers now or request a quote.

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CUSTOM SIZE
STYLE
FREE DESIGN
SUPPORT
COMPETITIVE
PRICING
NO DIE CUT
PLATE CHARGES
12-14 BUSINESS
DAYS TO DISPATCH
FREE SHIPPING

Bottle neckers are printed cardstock tags with a die-cut hole that slips over the neck of a bottle, carrying a message the label has no room for. They are used on wine, spirits, beer, sauces, oils and soft drinks to promote an offer, share a recipe or flag an award at the point of sale. Boxify Now prints custom bottle neckers in any shape, sized to your bottle and finished to match your brand.

Bottle Necker Specifications at a Glance

  • Stock: SBS cardstock, kraft cardstock and textured papers in sturdy weights
  • Formats: flat single-panel, folded two-panel and multi-panel booklet styles
  • Neck hole: die-cut to your bottle’s neck diameter, with relief slits for an easy fit
  • Shapes: rectangle, rounded, circle, shield and fully custom outlines
  • Extras: perforated tear-off coupons, scratch-off-ready panels and QR codes
  • Printing: CMYK and PMS, both sides
  • Finishes: matte or gloss lamination, soft-touch, aqueous coating, spot UV, foil stamping, embossing and debossing
  • Artwork: PDF, AI or EPS at 300 DPI in CMYK
  • Proofing: digital proof and 3D mockup before production

What Are Bottle Neckers Used For?

Bottle neckers are used to add a temporary, targeted message to a bottle without changing its permanent label. Because they sit at eye level on the shelf and move with the bottle, they are one of the most direct forms of in-store promotion. Common uses include:

  • Coupons and rebates redeemed at the register or online
  • Recipes and serving suggestions for sauces, spirits and mixers
  • Awards and ratings, such as medals and scores for wine
  • New product and flavor announcements
  • Seasonal and gift messaging for holidays
  • Contests, loyalty programs and QR links
  • Cross-promotions with a partner product
  • Tasting notes and pairing ideas

Which Products Use Bottle Neckers?

Almost any product sold in a bottle can carry a necker.

Wine and spirits

Wineries and distilleries use neckers for vintage notes, medals and gift tags. They pair naturally with presentation packs such as our wine boxes.

Beer, cider and soft drinks

Brewers and beverage brands use them for launches, competitions and multi-buy offers.

Sauces, oils and dressings

Food producers print recipes and usage ideas that the label cannot hold.

Health, beauty and household

Shampoos, lotions and cleaning products use neckers for trial offers and how-to tips.

Who Orders Custom Bottle Neckers?

Custom bottle neckers are ordered by producers, distributors and retailers alike. Wineries, distilleries, breweries and cideries use them for releases and awards. Sauce, oil and beverage companies use them for recipes and trial offers. Distributors and marketing agencies run regional promotions with them, and liquor stores, supermarkets and tasting rooms add their own for staff recommendations and in-store events.

How Does Bottle Neckers Printing Work?

Bottle neckers printing reproduces your artwork on both sides of a sheet of cardstock, which is then finished, die-cut to shape and punched with the neck hole. CMYK handles photographs and full-color designs, and PMS inks match brand colors precisely. After printing you can add:

  • Gloss lamination or coating for bright, eye-catching color
  • Matte or soft-touch lamination for premium wines and spirits
  • Foil stamping for medals, borders and logos
  • Spot UV to pick out a headline or image
  • Embossing for a raised crest
  • Perforation so a coupon tears away cleanly

Custom bottle neckers printing is often scheduled around a campaign date, so tell us your in-store deadline when you request a quote.

How Do You Size a Bottle Necker?

Size a bottle necker by measuring the neck where the tag will rest and the space available before it touches the shoulder or the main label.

  • Measure the neck diameter at its widest point below the cap or capsule.
  • Decide how far down the neck the tag should sit.
  • Check that the necker does not cover key label information.
  • Allow for the bottle’s closure; a wide cap needs a larger hole or relief slits.
  • Test with a paper cut-out before approving the dieline.

Send us a bottle or its drawing, and we will set the hole size and position for you.

Which Shape and Format Works Best?

The best shape is the one that carries your message without hiding the product.

  • Flat rectangles are economical and quick to apply for short messages.
  • Folded neckers double the space and hide a coupon or recipe inside.
  • Booklet neckers hold several panels for stories, cocktails or multi-language text.
  • Custom shapes, such as a medal, a fruit or a bottle silhouette, catch the eye fastest.
  • Tear-off designs leave the brand panel on the bottle after the coupon is removed.

If you need other point-of-sale pieces to match, see our table tents for counters and bars.

How Are Bottle Neckers Applied?

Bottle neckers are applied by hand, by slipping the die-cut hole over the closure and seating the tag on the neck. They arrive flat in counted bundles, so a merchandiser can dress a full shelf in minutes. On bottling lines they are usually added at the packing stage, just before bottles go into cases. Folded neckers should be pre-creased, which we do as part of finishing, so they sit closed on the bottle.

Why Use a Necker Instead of Changing the Label?

A necker lets you run a promotion without reprinting or re-approving your main label. Labels are printed in long runs and often need regulatory sign-off, so changing them for a six-week offer is slow and costly. A necker can be designed, printed and on shelf for one campaign, then removed when it ends, leaving the bottle exactly as it was.

When Are Blank Bottle Neckers Useful?

Blank bottle neckers are useful when the message changes too often to print in advance. Supplied die-cut and unprinted, or printed with your logo and a blank panel, they can be handwritten, stamped or overprinted in-house. Tasting rooms use them for staff picks, shops use them for price promotions, and gift retailers use them for personal messages.

What Makes a Bottle Necker Effective?

A bottle necker is effective when a shopper understands it in two seconds. Lead with one clear headline, support it with one image or offer, and keep the rest for the reverse.

  • Put the offer or award on the front, the detail on the back.
  • Use colors that contrast with the bottle and the main label.
  • Keep type large; shelves are viewed from several feet away.
  • Add a QR code for recipes, videos or entry forms.
  • State any offer terms and dates clearly.

For permanent branding on the bottle itself, combine neckers with printed custom labels and stickers, and for swing tags tied on with string, see our hang tags.

Why Order Custom Bottle Neckers Wholesale From Boxify Now?

Ordering custom bottle neckers wholesale lowers the cost per tag, which matters for promotions that run across thousands of bottles. Boxify Now offers:

  • Free design support, including dieline and hole sizing
  • No die or plate charges, even on custom shapes
  • Low minimums for small producers and test promotions
  • Free shipping, with your quote confirming delivery details for your location
  • A digital proof and 3D mockup before production
  • Printing on both sides as standard

How to Order Custom Printed Bottle Neckers

  1. Tell us the bottle type and neck diameter, or send a sample.
  2. Choose flat, folded or booklet format and the shape.
  3. Select the stock, finishes and any perforation.
  4. Send artwork as PDF, AI or EPS at 300 DPI in CMYK.
  5. Review your quote, which confirms pricing, timeline and delivery details.
  6. Approve the digital proof and 3D mockup.
  7. Receive your custom printed bottle neckers flat-packed and ready to apply.

Ready to Promote at the Neck?

Send us your bottle details and campaign idea, and we will turn them into a necker that sells. Buy now or request a quote.

Promotions rarely stop at one piece. Add glass carrier boxes for multi-bottle offers and printed brochures for tastings and events, and browse the rest of our print range under other products.

Frequently Asked Questions About Bottle Neckers

What are bottle neckers?

Bottle neckers are printed cardstock tags with a die-cut hole that fits over the neck of a bottle. They carry promotions, recipes, awards and other messages that the main label has no room for, right at the shopper’s eye level.

What sizes and shapes can you make?

Any size and shape. Neckers can be rectangular, rounded, circular or die-cut to a custom outline such as a medal or bottle silhouette. The neck hole is sized to your bottle so the tag sits securely.

How do I know the hole will fit my bottle?

Send us the neck diameter, a technical drawing or a sample bottle. We set the hole size and add small relief slits so the necker slides over the closure and rests where you want it, and we show it on your proof.

What paper stock is used?

Most neckers are printed on sturdy SBS cardstock, which holds its shape on the bottle and prints color accurately. Kraft and textured stocks are available for craft drinks, organic products and premium wines.

Can bottle neckers be printed on both sides?

Yes. Both sides are printed in CMYK or PMS as standard. Brands usually put the headline, offer or award on the front and the details, recipe or terms on the back.

Can you add a tear-off coupon?

Yes. A perforation can be added so a coupon or entry form tears away cleanly, leaving the branded panel on the bottle. Tell us where the tear line should go and it will be shown on your proof.

Do you supply blank bottle neckers?

Yes. Blank bottle neckers can be supplied die-cut and unprinted, or printed with your logo and an empty panel for handwriting, stamping or in-house overprinting. They are popular for staff picks and short-term price offers.

Which finishes are available?

Gloss and matte lamination, soft-touch, aqueous coating, spot UV, foil stamping, embossing and debossing are all available. Gloss suits bright promotional neckers, while matte, foil and embossing suit premium wine and spirits.

Are folded and booklet neckers available?

Yes. Folded neckers give you four panels, and booklet styles add more for recipes, cocktail ideas or several languages. They cost a little more than flat neckers but carry far more information.

Will the necker stay on during shipping and handling?

A correctly sized hole with relief slits grips the neck and keeps the tag in place during normal handling. For long-distance shipping, many producers apply neckers at the distributor or in store to keep them pristine.

What is the minimum order for custom bottle neckers wholesale?

Minimums are low, so small producers and one-off promotions are practical. The exact quantity depends on size, format and finish, and your quote confirms it with pricing at higher wholesale volumes.

How long does production take?

It depends on quantity, format and finishing. We confirm the timeline on your quote instead of publishing a fixed number of days, so tell us your campaign date and we will plan around it.

Are there die or plate charges?

No. Boxify Now does not charge for dies or plates, even for custom shapes and perforations. Design support is free, and shipping is free with delivery details confirmed on your quote.

What artwork do you need?

Send PDF, AI or EPS files at 300 DPI in CMYK. If you have a logo and a message but no layout, our designers can prepare the artwork on the dieline at no charge and send a proof.

How do I buy bottle neckers?

Send your bottle details, preferred shape and format, quantity and artwork through the quote form. We reply with pricing and a timeline, prepare your proof, and print and ship the neckers once you approve.

Dimesnion
All Custom Sizes & Shapes
Quantities
No Minimum Order Required
Paper Stock
10pt to 28pt (250gsm to 600gsm) Eco-Friendly Kraft, Corrugated, Bux Board, Card Board
Printing
No Printing, CMYK, PMS, Digital and Screen
Finishing
Gloss Lamination, Matte Lamination, Aqueous Coating
Included Options
Die Cutting, Gluing, Scored, Perforation
Additional Options
Gloss AQ, Gloss UV, Matte UV, Spot UV, Embossing / Debossing, Foil Stamping
Proof
Flat View, 3D Mock-up (On request)
Turnaround
Standard 7 – 9 Business Days, RUSH 4 – 6 Business Days
Shipping
Shippied Flat (Free Shipping to USA, UK, Canada & Australia)

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